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MasterCraft Boats Surf To Save Lives Campaign

May. 23 2025 News By Midwest Water Sports

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MasterCraft’s Surf to Save Lives Campaign: Turning Waves into Hope

At Midwest Water Sports, we’re proud to spotlight MasterCraft’s inspiring initiative—Surf to Save Lives—a campaign that merges the thrill of watersports with the noble cause of supporting St. Jude Children’s Research Hospital®.

Ride with Purpose

From May 23 to September 30, 2025, every minute you spend wakeboarding, waterskiing, tubing, or wakesurfing can contribute to a greater cause. By logging your on-water activities through the MasterCraft Connect app, MasterCraft pledges to donate $1 per minute to St. Jude, up to a maximum of $75,000 for the season. 

This campaign is inclusive—open to all boaters, not just MasterCraft owners. Whether you're a seasoned pro or a weekend warrior, your time on the water can make a meaningful difference.

A Legacy of Giving

Since its inception in 2023, the Surf to Save Lives campaign has successfully raised $150,000, reaching its annual donation cap each year. With this year's commitment, MasterCraft aims to bring the total contribution to $225,000, reinforcing its dedication to St. Jude’s mission: Finding cures. Saving children®. 

Meet the Ambassador: Alexa Score

The face of this campaign is Alexa Score, a professional wakeboarder and childhood cancer survivor. Her journey from diagnosis to becoming a celebrated athlete embodies the spirit of resilience and hope that Surf to Save Lives represents. Alexa's story serves as a powerful reminder of the impact that community support and medical advancements can have on young lives. 

How You Can Participate

  1. Download the MasterCraft Connect App: Available on major app stores, it's your gateway to logging activities.

  2. Hit the Water: Engage in your favorite watersport activities.

  3. Log Your Minutes: Every minute counts towards the donation.

By participating, you're not only enjoying the water but also contributing to a cause that brings hope to countless families.

Join the Movement

At Midwest Water Sports, we believe in the power of community and the joy of watersports. We encourage all our customers and fellow enthusiasts to take part in the Surf to Save Lives campaign. Together, we can make waves of change and support the incredible work of St. Jude Children's Research Hospital.

Let's ride with purpose and make every wave count.